CiNii 図書 - A practical guide to managing tourist experiences

* Timely and fills a gap by offering students a practical guide to tourist experience in a sequential way. Experience economy is becoming prominent and there is a need to understand and manage such experience in a tourism context. It is a core component of tourism degrees. * It will offer students an understanding of how the experience is lived by the tourist and how tourism providers can manage that process as well as develop successful experimental marketing interventions. No other book looks at the tourist experience from industry perspective. * Unique approach by organising the book around pre, during and post trip, which aligns with thinking about innovation, user - led design and co-creation.

Introduction. 1. Investigating Vacations' Behaviour. 2. Unlocking the Holiday Experience Dynamics : Why Consumers Travel and How they Engage into the Experience. 3. Deep Experiences. 4. Major Tourism Trends. 5. Generating the Experience. 6. The Experience Generator. Conclusion

「Nielsen BookData」より

A practical guide to managing tourist experiences

著者

書誌事項

大学図書館所蔵全2件

この図書・雑誌をさがす

注記

内容説明・目次

詳細情報

書き出し