Handbook of sustainability-driven business strategies in practice

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Handbook of sustainability-driven business strategies in practice

edited by Stefan Markovic, Cristina Sancha, Adam Lindgreen

Edward Elgar Pub., c2021

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Includes bibliographical references and index

Description and Table of Contents

Description

Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level. Split into sections covering business strategies in marketing, innovation and entrepreneurship, operations management and information systems, finance and accounting, and human resources, this Handbook provides a comprehensive view of the development and deployment of sustainability-driven business strategies across an entire organization. The last section uses case studies to provide a better understanding of the features and tools needed to develop and implement a sustainability-driven business strategy in practice. Distinguishing the important role of each functional area, this Handbook will be a key reference for those researching on sustainability-related topics across business and management. Beyond the academic contributions, this Handbook also provides practical guidelines for managers interested in implementing sustainability-driven business strategies in their workplace.

Table of Contents

Contents: Preface xxxiii PART 1 DEFINING A SUSTAINABILITY-DRIVEN BUSINESS STRATEGY 1 Developing a sustainability strategic agenda 3 Francois Maon, Adam Lindgreen and Valerie Swaen 2 Corporate foundations as vehicles for sustainable development: how do corporate foundations work with parent companies to achieve sustainability? 18 Pilar Acosta 3 Materiality analysis as the basis for sustainability strategies and reporting - a systematic review of approaches and recommendations for practice 35 Sophia Schwoy and Andreas Dutzi 4 Defining a sustainability-driven business modeling strategy with a "storytelling science" approach 59 David M. Boje and Mohammad B. Rana PART 2 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES IN MARKETING 5 Corporate responsibility as an effective marketing practice for improving consumers' brand evaluations - critical overview, new insights, and future directions 79 Ilona Szocs and Milena Micevski 6 Promises, promises: how to showcase the authenticity of sustainability claims through digitalization 94 Nicholas Ind and Oriol Iglesias 7 Interactive network branding: towards a sustainability-driven strategy of small and medium-sized enterprises 108 Nikolina Koporcic and Jan-Ake Toernroos 8 How does brand-cause fit influence the success of CrM campaigns? 121 Ines Padilha Campelos, Susana Costa e Silva and Joana Cesar Machado PART 3 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES IN INNOVATION AND ENTREPRENEURSHIP 9 Business model innovation for sustainability: the intersections among business models, innovation, and sustainability 144 Stefan Markovic and Karin Tollin 10 Social challenges within sustainable entrepreneurial ecosystems 158 Roberto Hernandez-Chea, Maral Mahdad and Minh Thai 11 The UN Global Compact SDG Action Manager: how benefit corporations and purpose-driven businesses are driving the change 173 Giorgia Nigri, Armando Agulini and Mara Del Baldo PART 4 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES IN OPERATIONS AND INFORMATION SYSTEMS 12 SMEs, environmental sustainability and waste management: a comparative empirical study of Spain and Chile 191 Francisco Villegas Pinuer, Joan Llonch Andreu and Pilar Lopez Belbeze 13 Adoption of environmental management systems: perspectives from UK, Finland and Thailand 226 David B. Grant, Sarah Shaw, Siriwan Chaisurayakarn and Alex Nikolai Shenin 14 The role of purchasing in the diffusion of sustainability in supply networks 244 Thomas E. Johnsen, Federico Caniato and Toloue Miandar 15 Sustainability assessment in the food supply chain 260 Veronica Leon-Bravo and Federico Caniato 16 Sustainable data management 278 Sreyaa Guha and Polina Landgraf PART 5 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES IN FINANCE AND ACCOUNTING 17 Do CSR reports impact firms' stock returns? A pilot study analysis 304 Andreas Dutzi, Julian Schroeter and Eshari Withanage 18 An analysis of business actions in private social reporting 323 Natalia Semenova 19 How environment, social and governance scores impact company financial performance indicators: evidence from Denmark 338 Slobodan Kacanski 20 The role of the internal audit function in fostering sustainability reporting 352 Mara Del Baldo, Selena Aureli and Rosa Lombardi PART 6 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES IN HUMAN RESOURCES 21 Sustainability-driven HRM: the WHAT, the WHAT FOR and the HOW 371 Rosalia Cascon-Pereira, Tahereh Maghsoudi and Ana Beatriz Hernandez-Lara 22 The role of human resource management function in the institutionalization of sustainability: the case study of the Dutch hotel industry 392 Andrew Ngawenja Mzembe 23 Profits with purpose: corporate and entrepreneurial toxic leadership and threats to organizational sustainability 413 David Coldwell and Robert Venter PART 7 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES ACROSS FUNCTIONAL AREAS IN AN ORGANIZATION 24 Cross-functional integration in sustainability-driven business practice 432 Duane Windsor 25 Strategic alignment of purchasing for sustainability: a multi-level framework 454 Melek Akin Ates and Nu fer Yasin Ates 26 Purchasing and marketing of social and environmental sustainability in high-tech medical equipment 477 Adam Lindgreen, Michael Antioco, David Harness and Remi van der Sloot PART 8 CASE STUDIES ON SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES 27 Ecoalf: a brand with a conscience 497 Nicholas Ind 28 Sustainability as strategy: the case of Comwell Hotels 503 Kristian J. Sund and Rasmus Downes-Rasmussen 29 Boat trip adventure changing the lives of thousands: the story of Song Saa Private Island 507 Ilia Gugenishvili and Nikolina Koporcic 30 Doing business the sustainable 'Novo Nordisk Way' 514 Marija Sarafinovska and Yuqian Qiu 31 Sustainability in the chemical industry through an industrial spin-off: the case of Apricot 523 Miguel Saiz Garcia Index 527

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