Strategic sport marketing

著者

• Karg, Adam
• Shilbury, David
• Westerbeek, Hans
• Funk, Daniel C
• Naraine, Michael L.

書誌事項

Strategic sport marketing

Adam Karg ... [et al.]

Routledge, 2022

5th ed

• : pbk

注記

Other authors: David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine

"First edition published by Allen & Unwin 1998. Fourth edition published by Allen & Unwin 2014"--T.p. verso

Includes bibliographical references and index

内容説明・目次

内容説明

Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

目次

Part I: Introduction, 1. Introduction to Sport Marketing, Part II: Identification of Sport Marketing Opportunities, 2. The Strategic Sport-Marketing Planning Process, 3. Sport Consumers, 4. Sport Market Research and Strategy, Part III: Strategy Determination, 5. Sport Brands and Products, 6. Sport and Pricing Strategies, 7. The Sport Place, 8. Sport and Media Distribution, 9. Sport Promotion, 10. Sport Services: Service Quality and Satisfaction, 11. Sport Sponsorship, Part IV: Measuring and Managing Sport Marketing Strategy, 12. Implementation, Ethics and Future Trends in Sport Marketing

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BC10680963
• ISBN:
  • 9781760878801
• LCCN: 2021046944
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: ix, 307 p.
• 大きさ: 24 cm
• 分類:
  • LCC : GV716
  • DC23 : 796.068/8
  • DC23 : 796.0698
• 件名:
  • LCSH : Sports -- Marketing
  • LCSH : Sports sponsorship
  • LCSH : Sports -- Economic aspects