Integrative framing analysis : framing health through words and visuals

著者

• Dan, Viorela

書誌事項

Integrative framing analysis : framing health through words and visuals

Viorela Dan

（Routledge research in communication studies, 4）

Routledge, 2019, c2018

• : pbk

注記

Includes bibliographical references (p. [137]-168) and index

収録内容

• Arguments in favor of integrative framing analyses
• Why so few integrative framing analyses?
• Factors influencing the act of framing
• An introduction to integrative framing analysis
• An integrative framing analysis of people living with HIV/AIDS

内容説明・目次

内容説明

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them-an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.

目次

1. Introduction 2. Arguments in Favor of Integrative Framing Analyses 2.1 Multimodal Messages and the Predominance of Visuals 2.2 More Attention and Preferential Processing for Visuals over Words 2.3 Memory and Recall 3. Why so Few Integrative Framing Analyses? 3.1 Approaches to Verbal Framing Analysis 3.2 Approaches to Visual Framing Analysis 3.3 Approaches to Integrative Framing Analysis 3.4 Interim Summary and Some General Remarks 4. Factors Influencing the Act of Framing 4.1 The Context 4.2 Interests and Goals 4.3 Frame Building Research 5. An Introduction to Integrative Framing Analysis 5.1 Preparation 5.2 Data Collection 5.3 Data Analysis 6. An Integrative Framing Analysis of People Living with HIV/AIDS 6.1 Literature Review 6.2 Research Questions, Hypotheses, and Strategy of Analysis 6.3 Methodology 6.4 Results 6.5 Discussion 7. Conclusion References Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BC10710951
• ISBN:
  • 9780367889081
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: x, 170 p.
• 大きさ: 23 cm
• 分類:
  • LCC : RA423.2
  • NLM : WA 590
  • DC23 : 362.101/4
• 件名:
  • MESH : Health Communication -- methods
  • MESH : Verbal Behavior -- physiology
  • MESH : Visual Perception -- physiology
  • MESH : Consumer Health Information
  • MESH : HIV Infections -- psychology
  • MESH : Acquired Immunodeficiency Syndrome -- psychology
• 親書誌ID:
  • BB22130339