Consumer behaviour and the arts : a marketing perspective

Author(s)

• Colbert, François
• Astous, Alain d'

Bibliographic Information

Consumer behaviour and the arts : a marketing perspective

François Colbert and Alain D'Astous

（Discovering the creative industries）

Routledge, 2022

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BC10938847
• ISBN:
  • 9780367207304
• LCCN: 2021019146
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvii, 139 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Arts -- Marketing
  • LCSH : Marketing
• Parent Bibliography ID:
  • BC02860096