Consumer behaviour and the arts : a marketing perspective
Author(s)
Bibliographic Information
Consumer behaviour and the arts : a marketing perspective
（Discovering the creative industries）
Routledge, 2022
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Introduces a services marketing approach to the cultural sector
Practical approach focuses on managerial decisions in the arts world
Incorporates examples from across the arts sector
Table of Contents
Part 1 - Introduction 1. Introduction to cultural consumption Part 2 - The psyche 2. Personality and self-concept Part 3 - Experience 3. Perception 4. Learning 5. Attitudes and affective states 6. Decision making Part 4 - The social environment 7. Reference groups, culture and subcultures Part 5 - Conclusion 8. Marketing, the arts and culture
by "Nielsen BookData"