Services marketing : people, technology, strategy
Author(s)
Bibliographic Information
Services marketing : people, technology, strategy
World Scientific, c2022
9th ed
- : pbk.
Available at / 5 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes indexes
Description and Table of Contents
Description
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:
by "Nielsen BookData"
