International marketing strategy : analysis, development and implementation

著者

• Doole, Isobel
• Lowe, Robin
• Kenyon, Alexandra

書誌事項

International marketing strategy : analysis, development and implementation

Isobel Doole, Robin Lowe, Alexandra Kenyon

Cengage Learning, c2022

9th ed

注記

Previous edition: 2019

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BC11154015
• ISBN:
  • 9781473778696
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Andover
• ページ数/冊数: xxv, 511 p.
• 大きさ: 26 cm
• 分類:
  • DC23 : 658.84
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies