International marketing strategy : analysis, development and implementation

Author(s)

• Doole, Isobel
• Lowe, Robin
• Kenyon, Alexandra

Bibliographic Information

International marketing strategy : analysis, development and implementation

Isobel Doole, Robin Lowe, Alexandra Kenyon

Cengage Learning, c2022

9th ed

Note

Previous edition: 2019

Includes bibliographical references and index

Details

• NCID: BC11154015
• ISBN:
  • 9781473778696
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Andover
• Pages/Volumes: xxv, 511 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.84
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies