Perspectives on consumer behaviour : theoretical aspects and practical applications
著者
書誌事項
Perspectives on consumer behaviour : theoretical aspects and practical applications
(Contributions to management science)
Springer, c2020
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
内容説明・目次
内容説明
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
目次
Part 1. Economic and legal aspects of sustainable consumer behaviour
Chapter 1: Expectations for trends in household living standards and different perceptions in selected Central European countries.
Nada Hazuchova , Jana Stavkova , Agnieszka Siedlacka and Ludmila Nagyova
Chapter 2: Willingness to reduce food choice in favour of sustainable alternatives - the role of government and consumer behaviour.
Adnan ul Haque, Fred A. Yamoah and Wlodzimierz Sroka
Chapter 3: Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives.
Radka MacGregor Pelikanova
Part 2. Understanding the cross-cultural specifics of consumer behaviour
Chapter 4: Multidimensional analysis of consumer behaviour on the European digital market.
Armenia Androniceanu, Jani Kinnunen, Irina Georgescu and Ane-Mari Androniceanu
Chapter 5: The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic.
Jana Majerova and Anna Krizanova
Chapter 6: Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic.
Lubica Gajanova and Margareta Nadanyiova
Chapter 7: Sustainable consumption behaviour in Poland through a PLS-SEM model
Juan J. Garcia-Machado, Edna C. Figueroa-Garcia, Agnieszka Jachowicz
Part 3. Factors influencing consumer behaviour across products and services
Chapter 8: Coffee consumer segmentation - implications for producers and sellers.
Grzegorz Maciejewski , Sylwia Mokrysz and Lukasz Wroblewski
Chapter 9: Identification of the reasons why individual consumers purchase dietary supplements.
Katarzyna Hys
Chapter 10: The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model.
Edyta Ropuszynska-Surma and Magdalena Weglarz
Chapter 11: How much might a beer cost in a fancy resort? A possible replication of Thaler's well-known experiment.
Anita Kolnhofer Derecskei
Part 4. Consumer behaviour - implications for business strategy
Chapter 12: Omni-channel retailing strategy and research agenda.
Ioana Nicoleta Abrudan, Dan-Cristian Dabija and David B. Grant
Chapter 13: How marketing shapes the behaviour of culture participants.
Magdalena Sobocinska
Chapter 14: Determinants of purchasing decisions of restaurant consumers: a case study analysis.
Agnieszka Werenowska, Olga Kresan
Chapter 15: Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations.
Jarmila Sebestova and Dana Sebestova
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