Perspectives on consumer behaviour : theoretical aspects and practical applications
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Bibliographic Information
Perspectives on consumer behaviour : theoretical aspects and practical applications
（Contributions to management science）
Springer, c2020
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Description and Table of Contents
Description
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Table of Contents
Part 1. Economic and legal aspects of sustainable consumer behaviour
Chapter 1: Expectations for trends in household living standards and different perceptions in selected Central European countries.
Nada Hazuchova , Jana Stavkova , Agnieszka Siedlacka and Ludmila Nagyova
Chapter 2: Willingness to reduce food choice in favour of sustainable alternatives - the role of government and consumer behaviour.
Adnan ul Haque, Fred A. Yamoah and Wlodzimierz Sroka
Chapter 3: Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives.
Radka MacGregor Pelikanova
Part 2. Understanding the cross-cultural specifics of consumer behaviour
Chapter 4: Multidimensional analysis of consumer behaviour on the European digital market.
Armenia Androniceanu, Jani Kinnunen, Irina Georgescu and Ane-Mari Androniceanu
Chapter 5: The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic.
Jana Majerova and Anna Krizanova
Chapter 6: Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic.
Lubica Gajanova and Margareta Nadanyiova
Chapter 7: Sustainable consumption behaviour in Poland through a PLS-SEM model
Juan J. Garcia-Machado, Edna C. Figueroa-Garcia, Agnieszka Jachowicz
Part 3. Factors influencing consumer behaviour across products and services
Chapter 8: Coffee consumer segmentation - implications for producers and sellers.
Grzegorz Maciejewski , Sylwia Mokrysz and Lukasz Wroblewski
Chapter 9: Identification of the reasons why individual consumers purchase dietary supplements.
Katarzyna Hys
Chapter 10: The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model.
Edyta Ropuszynska-Surma and Magdalena Weglarz
Chapter 11: How much might a beer cost in a fancy resort? A possible replication of Thaler's well-known experiment.
Anita Kolnhofer Derecskei
Part 4. Consumer behaviour - implications for business strategy
Chapter 12: Omni-channel retailing strategy and research agenda.
Ioana Nicoleta Abrudan, Dan-Cristian Dabija and David B. Grant
Chapter 13: How marketing shapes the behaviour of culture participants.
Magdalena Sobocinska
Chapter 14: Determinants of purchasing decisions of restaurant consumers: a case study analysis.
Agnieszka Werenowska, Olga Kresan
Chapter 15: Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations.
Jarmila Sebestova and Dana Sebestova
by "Nielsen BookData"