Health industry communication : new media, new methods, new message

著者

• Hicks, Nancy J.
• Nicols, Christina Mazzola

書誌事項

Health industry communication : new media, new methods, new message

Nancy J. Hicks and Christina Mazzola Nicols

Jones & Bartlett Learning, c2012

• : pbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Health Industry Communication:New Media, New Methods, New Message is a one-of-a-kind textbook and fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communication as well as a look at special topics that impact health communicators. Four sections cover over 25 topics--contributed by authors from both private and public health organizations--in Institutional Communication and Marketing, Consumer Communication and Social Marketing, Communication to Achieve Policy Change, and Media and Measurement. Some of the unique topics include "Building a National Brand in Pediatric Healthcare," contributed by an author from a well-known children's hospital; and a look at efforts to achieve federal policy change through advocacy and communication. Review the complete list of topics at www.jblearning.com, keyword: Hicks.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BC11263462
• ISBN:
  • 9780763778927
• LCCN: 2011006053
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Burlington, Mass.
• ページ数/冊数: xxv, 317 p.
• 大きさ: 23 cm
• 分類:
  • LCC : R118
  • NLM : WA 590
  • DC22 : 613
• 件名:
  • LCSH : Communication in medicine
  • MESH : Health Communication -- methods
  • MESH : Health Education -- methods
  • MESH : Marketing -- methods