Research methods in business studies
Author(s)
Bibliographic Information
Research methods in business studies
Cambridge University Press, 2020
5th ed
- : pbk
Available at 4 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Revised edition of the authors' Research methods in business studies, 2010
Includes bibliographical references (p. [302]-318) and index
Description and Table of Contents
Description
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
Table of Contents
- Part I. Challenges and Ambiguities of Business Research: 1. Introduction
- 2. Research in business studies
- Part II. The Research Process: 3. The research process
- 4. Research problems
- 5. Research design
- 6. Measurements
- Part III. Implementation: 7. Data collection for qualitative research
- 8. Qualitative data analysis
- 9. Data collection for quantitative research
- 10. Description and preliminary analysis of quantitative data
- 11. Multiple regression
- 12. Additional methods of quantitative analysis
- 13. Cross-cultural research
- 14. Writing the final report.
by "Nielsen BookData"