International marketing

Author(s)

• Cateora, Philip R.
• Money, R. Bruce (Richard Bruce)
• Gilly, Mary C.
• Graham, John L.

Bibliographic Information

International marketing

Philip R. Cateora ... [et al.]

McGraw-Hill Education, c2020

18th ed.

• : international student ed : pbk

Note

Includes bibliographical references and index

Previous ed.: 2016

Details

• NCID: BC1156293X
• ISBN:
  • 9781260547870
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY
• Pages/Volumes: xxxii, 682 p.
• Size: 28 cm
• Classification:
  • LCC : HF1009.5
  • DC23 : 658.84
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International business enterprises