Contemporary case studies on fashion production, marketing and operations
Author(s)
Bibliographic Information
Contemporary case studies on fashion production, marketing and operations
(Springer series in fashion business)
Springer, c2018
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Other editors: Chun-Hung Chiu, Amy C.Y. Yip, Ailie K.Y. Tang
Includes bibliographical references and index
Description and Table of Contents
Description
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Table of Contents
Part I: Fashion Production.- Chapter 1: Technological advance in fashion product development.- Chapter 2: Sustainable fashion supply chains.- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management.- Chapter 4: Retail franchising in emerging markets.- Chapter 5: Brand development in China.- Chapter 6: Social media marketing of fashion brands.- Chapter 7: Multi-channel strategy.- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry.- Chapter 9: RFID adoption in the fashion industry.- Chapter 10: Fashion business as a social enterprise.
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