The Routledge companion to contemporary brand management

Author(s)

• Dall'Olmo Riley, Francesca
• Singh, Jaywant
• Blankson, Charles

Bibliographic Information

The Routledge companion to contemporary brand management

edited by Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson

（Routledge companions in business, management and accounting）

Routledge, 2021

• :pbk

Note

Includes bibliographical references and index

Details

• NCID: BC11728329
• ISBN:
  • 9781032242392
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxxii, 583 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Branding (Marketing) -- Management
  • LCSH : Internet marketing
  • LCSH : Communication in marketing
  • LCSH : Social responsibility of business
• Parent Bibliography ID:
  • BB23197732