The Routledge companion to contemporary brand management

著者

• Dall'Olmo Riley, Francesca
• Singh, Jaywant
• Blankson, Charles

書誌事項

The Routledge companion to contemporary brand management

edited by Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson

（Routledge companions in business, management and accounting）

Routledge, 2021

• :pbk

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BC11728329
• ISBN:
  • 9781032242392
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xxxii, 583 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.827
• 件名:
  • LCSH : Branding (Marketing) -- Management
  • LCSH : Internet marketing
  • LCSH : Communication in marketing
  • LCSH : Social responsibility of business
• 親書誌ID:
  • BB23197732