The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing
著者
書誌事項
The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing
Stanford Business Books, an imprint of Stanford University Press, c2021
- : cloth
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注記
Content Type: text (rdacontent), Media Type: unmediated (rdamedia), Carrier Type: volume (rdacarrier)
Includes index
収録内容
- The marketer's challenge today
- The AI marketing canvas : a strategic path forward for marketers
- Navigating this book
- Networks and nodes
- The customer relationship moments mental model
- What are artificial intelligence and machine learning?
- Elements of the AI marketing canvas
- Stage 1 : foundation
- Stage 2 : experimentation
- Stage 3 : expansion
- Stage 4 : transformation
- Stage 5 : monetization
- Putting it all together : Starbucks
- Managing change
- Getting started
- A call to action
