The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing

Author(s)

Bibliographic Information

The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing

Rajkumar Venkatesan & Jim Lecinski

Stanford Business Books, an imprint of Stanford University Press, c2021

  • : cloth

Available at  / 5 libraries

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Note

Content Type: text (rdacontent), Media Type: unmediated (rdamedia), Carrier Type: volume (rdacarrier)

Includes index

Contents of Works

  • The marketer's challenge today
  • The AI marketing canvas : a strategic path forward for marketers
  • Navigating this book
  • Networks and nodes
  • The customer relationship moments mental model
  • What are artificial intelligence and machine learning?
  • Elements of the AI marketing canvas
  • Stage 1 : foundation
  • Stage 2 : experimentation
  • Stage 3 : expansion
  • Stage 4 : transformation
  • Stage 5 : monetization
  • Putting it all together : Starbucks
  • Managing change
  • Getting started
  • A call to action

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