Handbook on tourism market segmentation : maximising marketing effectiveness

Author(s)

• World Tourism Organization
• International Union of Official Travel Organisations. European Travel Commission

Bibliographic Information

Handbook on tourism market segmentation : maximising marketing effectiveness

World Tourism Organization : European Travel Commission, c2007

• : ETC

Note

Bibliography: p. [115]-120

Details

• NCID: BC11892195
• ISBN:
  • 9789299003466
• Country Code: sp
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Madrid
• Pages/Volumes: xiv, 120 p.
• Size: 29 cm
• Classification:
  • LCC : G154.9
• Subject Headings:
  • LCSH : Tourism -- Marketing -- Congresses