Predictive technology in social media
Author(s)
Bibliographic Information
Predictive technology in social media
CRC Press, 2022
- : hbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Explores how social media defines consumer behaviour.
Discovers how social media works to keep the user always on.
Reviews why social media can shape a more extreme political and cultural ideology in users.
Studies how social media algorithms can shape a predictable and homogeneous culture.
Develops critical and multidisciplinary thinking about the impact of social media in shaping a predictable society.
Table of Contents
Introduction: From Delphi to Zuckerberg - Conquering the Future Part 1: General Discussions on Prediction-Oriented Algorithms and Attention 1. Algorithmic Culture: Limits and Notes for the Discussion 2. The Functioning of Attention as a Behavioural Prediction Mechanism in Social Media Part 2: Predictive Consumption? 3. Predictive Analytics in Digital Advertising: Are Platforms Really Interested in Accuracy? 4. Consumption Prediction on Netflix: Audience Tracking Analysis Based on the Recommendation Algorithm in Times of Pandemic 5. Social Complex Networks Analysis as Predictors of Users' Behaviour in the Digital Society Part 3: Ethical and Political Implications of Prediction 6. Predicting Government Attention in Social Media: A First Step for Understanding Political astroturf in Interest Representation 7. Social Media as a Framework for Predicting and Controlling Social Protest in the 21st Century 8. Reviving Topological Thinking in the Post-Media Condition 9. Ethical Insights for the Social Media Age
by "Nielsen BookData"
