Sport broadcasting for managers
Author(s)
Bibliographic Information
Sport broadcasting for managers
Routledge, 2022
- : hbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
The only book to focus on sport broadcasting as a key aspect of sport business and management
Introduces the history and theory of sport broadcasting, as well as examining the practical aspects of broadcasting as part of sport business
Covers core functional areas of sport management that are impacted by broadcasting, such as strategy, negotiation, logistics, regulation
Explains the central importance of digital media in contemporary sport broadcasting
Surveys the international sport broadcasting landscape
Table of Contents
- 1. Sport Broadcasting for Managers: Managerial Dimensions, 2. Regulating the Digital Sports Broadcasting Market: New Players
- Old Problems, 3. Sport Audience Measurement, 4. Broadcast Production and Logistics, 5. The Economics of Sport Broadcasting, 6. Valuation and Negotiation of Sport Broadcast Rights, 7. International Sport Broadcasting: A Comparison of European Soccer Leagues and the Major North American Team Sports, 8. Broadcast Forms and their Managerial Implication, 9. Understanding Media Consumers, 10. Examining the Relationship Between Sport Broadcasting and Sports Betting, 11. Critical Issues and Future Directions in Sport Broadcasting
by "Nielsen BookData"