African agency in China's tea trade : commercial networks, brand creation and intellectual property
Author(s)
Bibliographic Information
African agency in China's tea trade : commercial networks, brand creation and intellectual property
（African social studies series, v. 43）
Brill, c2022
- : pbk
Available at / 2 libraries
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Library, Institute of Developing Economies, Japan External Trade Organization図
: pbkAECC||382||A32023822
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Note
Includes bibliographical references (p. [323]-340) and index
Description and Table of Contents
Description
Every month tons of green tea travel from China to West Africa in a movement that largely thrives beyond the attention of Western observers. In this trade, Malian merchants assumed a central role. They travel to China, visit family gardens and the factories, which process and package the product. Together with their Chinese suppliers, they select the tea leaves and create their brand. On Bamako's largest market, the Grand Marche, more than a hundred different tea brands are found, whose packages have colourfully, often eye-catching designs with brand-names such as Gazelle, Tombouctou, Arafat and Obama. This book explores the unique tea culture that celebrates with its brands the strength of desert animals, the fading glory of trading places, the excitement of social events and the accomplishments of admired politicians.
by "Nielsen BookData"