Consumer behaviour

Author(s)

• Hoyer, Wayne D.
• MacInnis, Deborah J.
• Pieters, Rik
• Chan, Eugene
• Northey, Gavin

Bibliographic Information

Consumer behaviour

[Wayne D. Hoyer ... at al.]

Cengage Learning Australia, 2021

2nd Asia-Pacific ed

• : [pbk.]

Note

Other authors: Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey

Includes index

Details

• NCID: BC12088630
• ISBN:
  • 9780170439978
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: South Melbourne
• Pages/Volumes: xxi, 446 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Consumer behavior