Success in social marketing : 100 case studies from around the globe
著者
書誌事項
Success in social marketing : 100 case studies from around the globe
Routledge, 2023 [i.e. 2022]
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Provides an accessible and comprehensive guide to the field of social marketing via 100 case studies from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education.
Utilizes a common structure for each case study to give the reader a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts.
Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few.
目次
1. Introduction: Framework Used for Each Case Story
2. Improving Public Health
3. Preventing Injuries
4. Protecting the Environment
5. Engaging Communities
6. Enhancing Financial Well Being
7. Supporting Educational Milestones
Epilogue
「Nielsen BookData」 より
