Success in social marketing : 100 case studies from around the globe

Author(s)

• Lee, Nancy R.
• Kotler, Philip

Bibliographic Information

Success in social marketing : 100 case studies from around the globe

Nancy R. Lee and Philip Kotler

Routledge, 2023 [i.e. 2022]

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BC12199529
• ISBN:
  • 9781032223278
• LCCN: 2021056863
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY
• Pages/Volumes: 391 p.
• Size: 24 cm
• Classification:
  • LCC : HF5414
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Social marketing
  • LCSH : Marketing -- Social aspects
  • LCSH : Consumer behavior
  • LCSH : Social marketing -- Case studies