Marketing accountability for marketing and non-marketing outcomes

Author(s)

• Kumar, V.
• Stewart, David W.

Bibliographic Information

Marketing accountability for marketing and non-marketing outcomes

edited by V. Kumar and David W. Stewart

（Review of marketing research, v. 18）

Emerald Publishing, 2021

• : print

Note

Includes bibliographical references and index

Details

• NCID: BC12267356
• ISBN:
  • 9781838675646
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xxiii, 327 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • LCC : HF5415.2
  • DC23 : 658.802
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Cost effectiveness
• Parent Bibliography ID:
  • BC12267516