From micro to macro : dealing with uncertainties in the global marketplace : proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

著者

• Academy of Marketing Science. Annual Conference
• Pantoja, Felipe
• Wu, Shuang

書誌事項

From micro to macro : dealing with uncertainties in the global marketplace : proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Felipe Pantoja, Shuang Wu, editors

（Developments in marketing science : proceedings of the Academy of Marketing Science）

Springer, c2022

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BC12460797
• ISBN:
  • 9783030898823
• 出版国コード: sz
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cham
• ページ数/冊数: xxxix, 604 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
• 親書誌ID:
  • BB19015740