Commodity marketing : strategies, concepts, and cases

Author(s)

• Enke, Margit
• Geigenmüller, Anja
• Leischnig, Alexander

Bibliographic Information

Commodity marketing : strategies, concepts, and cases

Margit Enke, Anja Geigenmüller, Alexander Leischnig, editors

（Management for professionals）

Springer, c2022

Note

Translation from the German language edition: Commodity marketing. c2014

Includes bibliographical references

Details

• NCID: BC12461803
• ISBN:
  • 9783030906566
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: ger
• Place of Publication: Cham
• Pages/Volumes: viii, 425 p.
• Size: 25 cm
• Classification:
  • DC23 : 338.020688
• Subject Headings:
  • LCSH : Commercial products -- Marketing
  • LCSH : Commodification
• Parent Bibliography ID:
  • BB06983545