書誌事項

Starbucks

Marie A. Bussing

(Corporations that changed the world)

Greenwood, c2022

2nd ed

  • : print

この図書・雑誌をさがす
注記

Includes bibliographical references (p. [165]-170) and index

収録内容
  • Introduction
  • Origins and History of Starbucks
  • The Founders and Early Management Team
  • The Coffeehouse Experience
  • Behind the Blends
  • Digital Innovation and Experience
  • Social Impact
  • Financial Results and Executive Leadership
  • Coffee Competition
  • Coping with Controversy
  • Starbucks and Schultz: Planning for the Future
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