Marketing : an introduction

Author(s)

• Armstrong, Gary
• Kotler, Philip
• Opresnik, Marc O. (Marc Oliver)

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler with Marc Oliver Opresnik

Pearson, c2023

15th ed., global ed

• : [pbk.]

Note

Previous edition: Harlow: Pearson, 2020

Includes bibliographical references (p. 649-683) and indexes

Details

• NCID: BC12578673
• ISBN:
  • 9781292433103
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, England
• Pages/Volumes: 701 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing