Strategic sport marketing
Author(s)
Bibliographic Information
Strategic sport marketing
Routledge, 2022
5th ed
- : hbk
Available at 4 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Other authors: David Shilbury, Hans Westerbeek, Daniel C. Funk, Michael L. Naraine
Previous ed. published by Allen & Unwin in 2014
Includes bibliographical references and index
Description and Table of Contents
Description
Leading student textbook on sport marketing
Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns.
International examples, extensive pedagogical features
Highly respected sport management authors
Table of Contents
Part I: Introduction, 1. Introduction to Sport Marketing, Part II: Identification of Sport Marketing Opportunities, 2. The Strategic Sport-Marketing Planning Process, 3. Sport Consumers, 4. Sport Market Research and Strategy, Part III: Strategy Determination, 5. Sport Brands and Products, 6. Sport and Pricing Strategies, 7. The Sport Place, 8. Sport and Media Distribution, 9. Sport Promotion, 10. Sport Services: Service Quality and Satisfaction, 11. Sport Sponsorship, Part IV: Measuring and Managing Sport Marketing Strategy, 12. Implementation, Ethics and Future Trends in Sport Marketing
by "Nielsen BookData"