Strategic sport marketing
Author(s)
Bibliographic Information
Strategic sport marketing
Routledge, 2022
5th ed
- : hbk
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Note
Other authors: David Shilbury, Hans Westerbeek, Daniel C. Funk, Michael L. Naraine
Previous ed. published by Allen & Unwin in 2014
Includes bibliographical references and index
Description and Table of Contents
Description
Leading student textbook on sport marketing
Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns.
International examples, extensive pedagogical features
Highly respected sport management authors
Table of Contents
Part I: Introduction, 1. Introduction to Sport Marketing, Part II: Identification of Sport Marketing Opportunities, 2. The Strategic Sport-Marketing Planning Process, 3. Sport Consumers, 4. Sport Market Research and Strategy, Part III: Strategy Determination, 5. Sport Brands and Products, 6. Sport and Pricing Strategies, 7. The Sport Place, 8. Sport and Media Distribution, 9. Sport Promotion, 10. Sport Services: Service Quality and Satisfaction, 11. Sport Sponsorship, Part IV: Measuring and Managing Sport Marketing Strategy, 12. Implementation, Ethics and Future Trends in Sport Marketing
by "Nielsen BookData"