Political advertising in the United States

著者

書誌事項

Political advertising in the United States

Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout

Routledge, Taylor & Francis Group, 2022

2nd ed

大学図書館所蔵 件 / 全2件

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注記

Includes bibliographical references and index

"First edition published by Westview Press, 2016"--T.p. verso

内容説明・目次

内容説明

Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach. Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising. New to the Second Edition Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. Addresses the interference of foreign actors in elections and their connection to political advertising. Expands the discussion of digital political advertising and incorporates this topic into every chapter. Adds a new chapter specifically addressing digital ad content and spending. Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

目次

List of Illustrations Preface 1 Introduction Why Study Political Advertising? Four Key Arguments History of Campaign Advertising Tracking Advertising Plan of the Book Discussion Questions Notes 2 The Regulation of Advertising The Rules of Campaign Financing The Impact of the Rules Conclusion Discussion Questions Notes 3 The Volume and Content of Political Advertising on Television Volume of Television Advertising Tone of Television Advertising Issues in Television Advertising Conclusion Discussion Questions Notes 4 The Challenge of Online Advertising What is Digital Advertising? Digital Ad Spending in 2020 What Digital Advertising Looks Like Understanding the Online Ad Landscape The Bad and Good of Online Advertising Conclusion Discussion Questions Notes 5 How Ads Are Created and Tested The Elements of a Political Ad Making the Ad Conclusion Discussion Questions Notes 6 Buying and Targeting Political Advertising on Television Buying Decisions Outlets for Political Advertising Targeting Political Advertising The Changing Media Landscape and Its Effect on Voters Examining Ad Targeting Through Ad Airings and Media Consumption Data Conclusion Discussion Questions Notes 7 Studying the Persuasive Effects of Advertising The History of Media Influence Research and Current Challenges What We Know About Advertising's Ability to Persuade How Do We Know What We Know? The Importance of Research Design Conclusion Discussion Questions Notes 8 Beyond Persuasion: Mobilization and Other Effects of Advertising Does Advertising Influence Our Political Participation? What Do We Learn from Advertising? Do We Accurately Perceive Advertising and Campaign Tone? Does Advertising Affect Our Trust in the Political System? Does Advertising Affect Our Health as a Society or Reflect a Just and Equal Society? The Darker Side of Campaign Appeals Conclusion Discussion Questions Notes 9 The Future of Political Advertising and Its Role in Our Society Technological Change Changes in Regulation Broader Impacts of Political Advertising Conclusion Discussion Questions Notes Glossary Index

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