Political advertising in the United States
著者
書誌事項
Political advertising in the United States
Routledge, Taylor & Francis Group, 2022
2nd ed
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
"First edition published by Westview Press, 2016"--T.p. verso
内容説明・目次
内容説明
Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach.
Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning.
Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising.
New to the Second Edition
Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024.
Addresses the interference of foreign actors in elections and their connection to political advertising.
Expands the discussion of digital political advertising and incorporates this topic into every chapter.
Adds a new chapter specifically addressing digital ad content and spending.
Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising.
Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
目次
List of Illustrations
Preface
1 Introduction
Why Study Political Advertising?
Four Key Arguments
History of Campaign Advertising
Tracking Advertising
Plan of the Book
Discussion Questions
Notes
2 The Regulation of Advertising
The Rules of Campaign Financing
The Impact of the Rules
Conclusion
Discussion Questions
Notes
3 The Volume and Content of Political Advertising on Television
Volume of Television Advertising
Tone of Television Advertising
Issues in Television Advertising
Conclusion
Discussion Questions
Notes
4 The Challenge of Online Advertising
What is Digital Advertising?
Digital Ad Spending in 2020
What Digital Advertising Looks Like
Understanding the Online Ad Landscape
The Bad and Good of Online Advertising
Conclusion
Discussion Questions
Notes
5 How Ads Are Created and Tested
The Elements of a Political Ad
Making the Ad
Conclusion
Discussion Questions
Notes
6 Buying and Targeting Political Advertising on Television
Buying Decisions
Outlets for Political Advertising
Targeting Political Advertising
The Changing Media Landscape and Its Effect on Voters
Examining Ad Targeting Through Ad Airings and Media Consumption Data
Conclusion
Discussion Questions
Notes
7 Studying the Persuasive Effects of Advertising
The History of Media Influence Research and Current Challenges
What We Know About Advertising's Ability to Persuade
How Do We Know What We Know? The Importance of Research Design
Conclusion
Discussion Questions
Notes
8 Beyond Persuasion: Mobilization and Other Effects of Advertising
Does Advertising Influence Our Political Participation?
What Do We Learn from Advertising?
Do We Accurately Perceive Advertising and Campaign Tone?
Does Advertising Affect Our Trust in the Political System?
Does Advertising Affect Our Health as a Society or Reflect a Just and Equal Society? The Darker Side of Campaign Appeals
Conclusion
Discussion Questions
Notes
9 The Future of Political Advertising and Its Role in Our Society
Technological Change
Changes in Regulation
Broader Impacts of Political Advertising
Conclusion
Discussion Questions
Notes
Glossary
Index
「Nielsen BookData」 より