Handbook of market research

Author(s)

• Homburg, Christian
• Klarmann, Martin
• Vomberg, Arnd

Bibliographic Information

Handbook of market research

edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

（Springer reference）

Springer, 2022

• v. 2 : hbk

Note

Includes bibliographical references

"This volume is only sold as part of a set" -- Back cover

Details

• NCID: BC12765116
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xx, p. 549-1112
• Size: 25 cm
• Classification:
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA81675324