The emergence of brand-name capitalism in late colonial India : advertising and the making of modern conjugality

著者

• Haynes, Douglas E.

書誌事項

The emergence of brand-name capitalism in late colonial India : advertising and the making of modern conjugality

Douglas E. Haynes

（Critical perspectives in South Asian history）

Bloomsbury Academic, 2023

• : HB

注記

Includes bibliographical references (p. [277]-293) and index

• NII書誌ID(NCID): BC12788643
• ISBN:
  • 9781350278042
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xvi, 306 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 659.1
• 件名:
  • LCSH : Advertising -- Brand name products -- India
  • LCSH : Consumer behavior -- India
  • LCSH : Middle class -- India
• 親書誌ID:
  • BD01017252