Ambush marketing and brand protection : law and practice

著者

• Johnson, Phillip (Phillip Michael)

書誌事項

Ambush marketing and brand protection : law and practice

Phillip Johnson

Oxford University Press, 2021

Third edition

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BC12845725
• ISBN:
  • 9780198845201
• LCCN: 2020942415
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: lxxix, 573 p.
• 大きさ: 26 cm
• 分類:
  • LCC : K3844
  • DC23 : 343.08
• 件名:
  • LCSH : Advertising laws
  • LCSH : Marketing -- Law and legislation
  • LCSH : Special events -- Marketing -- Law and legislation
  • LCSH : Corporate sponsorship -- Law and legislation
  • LCSH : Trademarks -- Law and legislation
  • FREE : Ambush marketing
  • LCSH : Branding (Marketing)