Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility

Author(s)

• Karmasin, Matthias
• Diehl, Sandra
• Koinig, Isabell

Bibliographic Information

Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility

Matthias Karmasin, Sandra Diehl, Isabell Koinig, editors

Springer, c2022

Note

Includes bibliographical references

• NCID: BC13203552
• ISBN:
  • 9783030866792
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Cham]
• Pages/Volumes: vii, 501 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.406
• Subject Headings:
  • LCSH : Organizational change -- Management
  • LCSH : Mass media -- Management