The island position
著者
書誌事項
The island position
MACK, c2019
1st ed
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注記
Title from spine
Text by George Saunders
内容説明・目次
内容説明
The "Island Position" is an advertising term that describes the premium position of an advertisement surrounded solely by editorial content. In The Island Position, John Lehr explores the facades of American commercial spaces that are threatened by the emergence of e-commerce. In a rush to remain relevant, storeowners emblazon their windows and walls with anything that will grab attention: tessellations of quick-fading ads, floor-to-ceiling decals of fanned money or flowing hair, haphazard product displays, and desperate, hand-scrawled invitations. They repaint, renovate, rebrand, and rearrange, gestures which point to the desires and anxieties of people who are being left behind as our thumbs lead us into the new economy. The work presents a turning point in our cultural landscape: the transition from a physical culture to a virtual one.
Masquerading as a typology of storefronts, the surfaces in The Island Position embody something unseen: the people who constructed them. The signage is not simply an appeal to consumption, but a typography of emotion: vulnerability, ingenuity, distress, and hope-the language of capitalism as a form of public address. Lehr is not interested in what is for sale. He is interested in what is at stake.
Includes a short story by George Saunders
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