A research agenda for political marketing

Author(s)

• Newman, Bruce I.
• Newman, Todd P.

Bibliographic Information

A research agenda for political marketing

edited by Bruce I. Newman, Todd P. Newman

（Elgar research agendas）

Edward Elgar Publishing, c2022

• : cased

Note

Includes bibliographical references and index

Details

• NCID: BC13264648
• ISBN:
  • 9781800377196
• LCCN: 2022932147
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: xv, 196 p.
• Size: 24 cm
• Classification:
  • DC23 : 320.014
  • LCC : JF2112.C3
  • DC23 : 324.7/3072
• Subject Headings:
  • LCSH : Communication in politics
  • LCSH : Political campaigns
  • LCSH : Marketing -- Political aspects
  • LCSH : Political campaigns -- Research
  • LCSH : Marketing -- Political aspects -- Research
• Parent Bibliography ID:
  • BB22096445