China's publishing industry in the era of big data
Author(s)
Bibliographic Information
China's publishing industry in the era of big data
（Research series on the Chinese dream and China's development path）
Springer, c2022
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Note
Other authors: Junlin Qu, Jing Jie, Nannan Liang
Includes bibliographical references
Description and Table of Contents
Description
This book introduces China's current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies.
Table of Contents
Chapter 1. Existing Data in Traditional Publishing Industry.- Chapter 2. Big Data in the Internet Industry and Other Emerging Industries.- Chapter 3. Characteristics of Data in the Traditional Publishing Industry and Emerging Industries including the Internet Industry.- Chapter 4. The Impact of Big Data on Traditional Publishing.- Chapter 5. Response attempts of traditional publishing industry to emerging industries such as Internet.- Chapter 6. Thoughts and Suggestions on Development of Publishing Industry in Age of Big Data.
by "Nielsen BookData"
