Monetising the dividual self : the emergence of the lifestyle blog and influencers in Malaysia

Author(s)

• Hopkins, Julian

Bibliographic Information

Monetising the dividual self : the emergence of the lifestyle blog and influencers in Malaysia

Julian Hopkins

（Anthropology of media, v. 8）

Berghahn Books, 2019

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Combining theoretical and empirical discussions with shorter "thick description" case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers - precursors to current social media "microcelebrities" and "influencers." It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the "dividual self."

Table of Contents

List of Figures List of Tables Acknowledgements Brief Chronology of Personal and Lifestyle Blogging in Malaysia Introduction: Anthroblogia: Participant Observation and Blogging in Malaysia Chapter 1. The Blog as Assemblage: Agency and Affordances Chapter 2. January 2006: Blogwars, Hit Sluts and Authenticity in the Personal Blogosphere Chapter 3. The Blogger and Her Blog: (Dis)Assembling the Dividual Self Chapter 4. May 2007: Assembling Genres Chapter 5. Assembling Blogs and Bloggers Chapter 6. April 2007: Voicy Consumers and Negotiating Networked Publics Chapter 7. Assembling a Blog Market Chapter 8. January 2009: Negotiating the Authentic Advertorial Chapter 9. Assembling Lifestyles Chapter 10. October 2009: Regional Blogmeet Conclusions: The Dividual Self and Emergence of the Lifestyle Blog References Index

by "Nielsen BookData"

Details

• NCID: BC13292778
• ISBN:
  • 9781789201185
• LCCN: 2018050559
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 221 p.
• Size: 24 cm
• Classification:
  • LCC : PN4567.2
  • DC23 : 814/.6
• Subject Headings:
  • LCSH : Blogs -- Social aspects -- Malaysia
  • LCSH : Bloggers -- Malaysia
  • LCSH : Lifestyles -- Malaysia
  • LCSH : Social influence -- Malaysia
  • LCSH : Consumption (Economics) -- Social aspects -- Malaysia
• Parent Bibliography ID:
  • BB01271809