Marketing management
著者
書誌事項
Marketing management
Pearson Education Limited, c2022
16th ed., global ed
大学図書館所蔵 全27件
注記
"Authorized adaptation from the United States edition, entitled Marketing Management, 16th edition, ... by Philip Kotler, Kevin Lane Keller and Alexander Chernev, published by Pearson Education, c2022"--T.p. verso
Includes bibliographical references and indexes