Stadia naming rights in sport
Author(s)
Bibliographic Information
Stadia naming rights in sport
（Sport business insights / series editors, Aaron C.T. Smith, Constantino Stavros）（Routledge focus）
Routledge, 2022
- : hbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Sole focus on naming rights sponsorship in sport
Accessible and concise language to attract undergraduate and practitioner audiences
Translates key academic research and principles into 'need to know', practitioner-oriented content
International focus through examples and case studies from a range of markets (not just USA)
Coverage of naming rights sponsorship in professional and amateur sports settings
Table of Contents
1. Introducing Naming Rights Sponsorship, 2. Why Do Brands Buy Naming Rights?, 3. Activating Naming Rights Sponsorships, 4. Fan Reactions to Naming Rights Sponsorship, 5. Selecting a Naming Rights Partner, 6. The Future of Naming Rights Sponsorship in Sport
by "Nielsen BookData"
