Fashion in 21st century China : design, education, and business
Author(s)
Bibliographic Information
Fashion in 21st century China : design, education, and business
（Springer series in fashion business）
Springer, c2022
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.
Table of Contents
Part I: New Generation Design.- 1.Fashion Design in Altermodern China.- 2. Projecting Authenticity Through Cultural Heritage: Chinoiserie of Contemporary Chinese Fashion Designer Brands.- 3. Chinese Contemporary Fashion: A Multimodal Discourse.- Part II: Industry, Creativity, Education.- 4. "Live your Best IP" - 20 years in Chinese Fashion.- 5. That Which Is Not Taught: A Dialogue on the Creative Workshops, Tsinghua University Academy of Arts and Design, 2006-2019.- 6. The Identity of the Emerging Young Chinese Fashion Designers and the Role of Fashion Design Education.- 7. Fashion Events in China Today: New Models for Fashion Education, Partnership and Promotion.- Part III: Marketing, Consumption.- 8. Are mass-market digital strategies an oxymoron in the luxury fashion industry? Insights from China.- 9. American Products in China: How Much is "Made in USA" Worth?.- 10. Disclosure of Mainland Chinese Youngsters in Hong Kong: Acculturation and Consumption.
by "Nielsen BookData"