Managerial economics
著者
書誌事項
Managerial economics
Routledge, 2022
6th ed
- : pbk
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注記
Content Type: text (rdacontent), Media Type: unmediated (rdamedia), Carrier Type: volume (rdacarrier)
"First edition published by Wiley Blackwell, 1996"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
1. The text explores highly complex topics with simple, non mathematical approach for managers rather than economists.
2. The editions have always been well-received in US market and the newest edition has been updated with behavioural economics, case studies on Amazon, Spotify, Uber, TikTok, England National Health Service and other topical businesses.
3. Includes case studies, discussion questions and examples to illustrate the principles.
4. The book will be updated with bigger font and come in color.
目次
1. Introduction to Managerial Economics Part I: Competitive Markets 2. Demand 3. Elasticity 4. Supply 5. Market Equilibrium Part II: Market Power 6. Costs 7. Monopoly 8. Pricing 9. Strategic Thinking Part III: Imperfect Markets 10. Externalities 11. Asymmetric Information 12. Incentives and Organization 13. Regulation
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