Visual merchandising for fashion
Author(s)
Bibliographic Information
Visual merchandising for fashion
(Basics fashion management)
Bloomsbury Visual Arts, 2022
2nd ed
- : pb
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
"First published in Great Britain by Fairchild Books, 2014"--T.p. verso
Includes index
Description and Table of Contents
Description
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.
As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.
This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
Table of Contents
- Introduction Chapter 1: Research and Design - Visual design development
- Model making and experimentation
- Concept development
- Presentation and communication of design concepts
- 25 visual themes
- Interview
- Interview
- Activities Chapter 2: Display Design Basics – Line
- Composition
- Texture
- Colour
- Lighting
- Interview: focus on lighting
- Activities Chapter 3: Space Planning Principles - Store architecture and retail formats
- Space hierarchy
- Space planning layouts
- Customer navigation
- Journey to sale
- Case study
- Activities Chapter 4: Displaying Merchandise - Retail windows
- Mannequins: best practice guide
- Selection of fashion merchandise
- Landscaping
- Fixtures
- Case study
- Case study
- Activities Chapter 5: The Customer Experience - Designing the customer experience
- Where do visual merchandisers work?
- Working in the visual merchandising industry
- Portable and pop-up stores
- Interview
- Activities Chapter 6: The Future of Visual Merchandising - Shopping trends and innovations
- Technology and digital visual merchandising – expanded
- Sustainability – expanded
- Internationalisation
- Case study: technology
- Interview: online visual merchandiser
- Activities Appendix – Resources
- Glossary: expanded from first edition
- Index
- Acknowledgements
by "Nielsen BookData"