Global marketing & advertising : understanding cultural paradoxes

著者

• Mooij, Marieke K. de

書誌事項

Global marketing & advertising : understanding cultural paradoxes

Marieke de Mooij

SAGE, 2022

6th ed

• : pbk

タイトル別名

Global marketing and advertising : understanding cultural paradoxes

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BC14096538
• ISBN:
  • 9781529732504
• LCCN: 2021937537
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxi, 504 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.802
  • LCC : HF5415.127
• 件名:
  • LCSH : Target marketing -- Cross-cultural studies
  • LCSH : Advertising -- Cross-cultural studies
  • LCSH : Consumer behavior -- Cross-cultural studies
  • CSHF : Cibles (Marketing) -- Études transculturelles
  • CSHF : Consommateurs -- Comportement -- Études transculturelles
  • FREE : Advertising fast (OCoLC)fst00797511
  • FREE : Consumer behavior fast (OCoLC)fst00876238
  • FREE : Target marketing fast (OCoLC)fst01143138
  • FREE : Marketing nbdbt
  • FREE : Interculturele communicatie nbdbt
  • FREE : Cross-cultural studies fast (OCoLC)fst01423769