Handbook of market research

Author(s)

• Homburg, Christian
• Klarmann, Martin
• Vomberg, Arnd

Bibliographic Information

Handbook of market research

Christian Homburg, Martin Klarmann, Arnd Vomberg, editors

（Springer nature reference）

Springer, c2022

• v. 2 : hardcover

Note

Includes bibliographical references and index

"This Springer imprint is published by the registered company Springer Nature Switzerland ... Cham, Switzerland"--T.p. verso

Details

• NCID: BC14129149
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Cham]
• Pages/Volumes: xx, p. 549-1112
• Size: 25 cm
• Classification:
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BC08103446