Handbook on tourism and social media
Author(s)
Bibliographic Information
Handbook on tourism and social media
（Research handbooks in tourism / series editor, Robin Nunkoo）
Edward Elgar Publishing, c2022
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Content Type: text (rdacontent), Media Type: unmediated (rdamedia), Carrier Type: volume (rdacarrier)
Includes bibliographical references and index
Summary: "This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism..."
Contents of Works
- Part I. Consumer behaviour and social media
- Part II. Destination and DMOs
- Part III. Marketing strategies, channels, formats
- Part IV. Travel blogs, user-generated content, reviews and E-WOM
- Part V. Social media and decision-making
- Part VI. Social media and food
- Part VII. Business performance-related challenges