International case studies in tourism marketing
著者
書誌事項
International case studies in tourism marketing
（Routledge international cases studies in tourism）
Routledge, 2022
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
* The first book of case studies dedicated to tourism marketing.
* Adopts an analytical approach to each case, following a uniform format to help the reader critically engage with the content.
* Will be international in scope and authorship, drawing on the knowledge and experience of a wide range of tourism experts.
目次
1. The Joy Labs: PANCOE as a new instrument to enhance tourism education. 2. Marketing wellness in paradise - What's hard about that?. 3. Mentor-mentee incentive event planning case study. 4. Marketing your destination from thousand miles away: The power of social media. 5. Using online reviews to measure customer experience assessment. 6. Analysing information about hotels on online review sites under special conditions. 7. Effective airline market segmentation: The case of Singapore Airlines Group. 8. A unique trail - Is the product ready-made?. 9. Keeping up with image marketing in pandemic. 10. Communicating healthy forest air as medicine. 11. Gone beyond control? Crisis at an Indian hospitality start-up unicorn. 12. Virtual and augmented reality in tourism: Dare to research?. 13. Convent Carmen: Rethinking the boundaries between tourism and the city. 14. Hotels and online travel agencies: A partnership made in heaven?. 15. Tasting wine or exploring the wine mystique. 16. Designing gastronomic identity-based food tours. 17. Global hotel revenue management challenges: A nightmare for revenue managers. 18. A yacht charter holiday. 19. Bombarding the tourism minister with questions. 20. Doomsday in Sirince. 21. New media marketing channels to marketing Menginglai scenic area. 22. Tourist guides' preparing the tourists for shopping in guided tours. 23. Tango or acrobatics: How to capture info groups' memory. 24. I want a brand new car. 25. Dinner on the pier: A reason to return. 26. Digital communications in tourism marketing strategies. 27. Marketing mix analysis for Dote Restaurants in Portgual. 28. Who really makes the holiday decision: Is it the buyer or the seller?
「Nielsen BookData」 より
