Persuasion in parallel : how information changes minds about politics

Author(s)

    • Coppock, Alexander

Bibliographic Information

Persuasion in parallel : how information changes minds about politics

Alexander Coppock

(Chicago studies in American politics)

The University of Chicago Press, 2022

  • : paper

Available at  / 3 libraries

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Note

Includes bibliographical references and index

Contents of Works

  • Persuasion in polarized America
  • Reinterpreting a social psychology classic
  • Definitions and distinctions
  • Research design
  • Persuasion experiments : originals, replications, and reanalyses
  • Persistence and decay
  • Models of information processing
  • Persuasion is possible

Description and Table of Contents

Description

A bold re-examination of how political attitudes change in response to information. Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.

Table of Contents

Chapter 1 Persuasion in Polarized America Chapter 2 Reinterpreting a Social Psychology Classic Chapter 3 Definitions and Distinctions Chapter 4 Research Design Chapter 5 Persuasion Experiments: Originals, Replications, and Reanalyses Chapter 6 Persistence and Decay Chapter 7 Models of Information Processing Chapter 8 Persuasion Is Possible Acknowledgments Appendix Notes References Index

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