Integrated marketing communications in football

Author(s)

• Manoli, Argyro Elisavet

Bibliographic Information

Integrated marketing communications in football

Argyro Elisavet Manoli

（Critical research in football / series editor, Pete Millward）

Routledge, 2022

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BC14295002
• ISBN:
  • 9780367690571
• LCCN: 2022001470
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 148 p.
• Size: 25 cm
• Classification:
  • LCC : GV943.3
  • DC23 : 796.334
• Subject Headings:
  • LCSH : Soccer -- Marketing
  • LCSH : Communication in sports
  • LCSH : Branding (Marketing)
• Parent Bibliography ID:
  • BB27541308