Integrated marketing communications in football

著者

• Manoli, Argyro Elisavet

書誌事項

Integrated marketing communications in football

Argyro Elisavet Manoli

（Critical research in football / series editor, Pete Millward）

Routledge, 2022

• : hbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs. Valuable insight into the most commercialised and watched sport league in the world.

目次

1. Introduction, 2. Integrated Marketing Communications, 3. Integrated Marketing Communications Perceptions and Implementation, 4. Marketing Strategy, Marketing Goals, and Internal Communication, 5. Communications Alignment and Brand Management, 6. Football Practitioners' Perceptions of Integrated Marketing Communications, 7. Integration Scenarios, 8. Conclusion

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BC14295002
• ISBN:
  • 9780367690571
• LCCN: 2022001470
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: 148 p.
• 大きさ: 25 cm
• 分類:
  • LCC : GV943.3
  • DC23 : 796.334
• 件名:
  • LCSH : Soccer -- Marketing
  • LCSH : Communication in sports
  • LCSH : Branding (Marketing)
• 親書誌ID:
  • BB27541308